Costa Rica's Notable Achievements in Global Forums

Costa Rica Essential Country Brand's Design Recognition: The Costa Rica Essential Country Brand was awarded as the best in the world in the category of best use of design at the City Nation Place 2022. This international forum highlights the work of country brands in communication, marketing, and social media. The award recognized the design of Costa Rica's new biometric passport, implemented in 2021. The passport features biometric data and uniquely Costa Rican design elements, reflecting the nation's identity across four themes: biodiversity, renewable energy, education and peace, and local talent. This innovative design signifies an interinstitutional effort, showcasing Costa Rica's commitment to showcasing its essence through modern design. Pedro Beirute, manager of PROCOMER and president of the Interinstitutional Country Brand Committee, expressed pride in this achievement, noting the significant increase in passport applications and the commitment to continue showcasing the quality of Costa Rican products and services. Jorge Sequeira, director general of CINDE, also emphasized the contribution of the Essential Costa Rica brand to the country's positioning in key sectors for development and the economy.

Esencial Costa Rica at the 4th City Nation Place Global Forum and Conference: The 4th City Nation Place Global Forum and Conference in London provided another platform for Costa Rica to shine. This event is an important gathering for discussing the branding and positioning of cities and nations on a global stage. Esencial Costa Rica was also nominated for the Best Use of Data category for its "Data Integration for the Performance Measurement of the Country Brand" project, sharing this recognition with notable locations such as Cape Town, Denver, Houston, Indiana, Long Island, and Madeira Island.

These accomplishments highlight Costa Rica's dedication to leveraging design and data in nation branding, solidifying its position as a leader in innovative and strategic marketing on a global scale. The recognition at these esteemed forums underscores the country's commitment to excellence in showcasing its national identity and economic potential.

For more detailed information, you can visit the sources:
Esencial Costa Rica - Design Award
4th City Nation Place Global Forum and Conference in London.